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DM RUSH

Healthcare

A local clinic that was invisible on Maps

The practice was hard to find in local search. We rebuilt the Google profile, aligned NAP, and ranked service pages for the searches that actually book appointments.

Local SEOGoogle Business ProfileOn-page SEO5 months
Phone on a desk showing a local clinic Maps listing

SEO results

Before vs after.

Client names and logos are kept off the snapshots. Numbers are from the tracked keyword set and Search Console for this engagement window.

  • Organic clicks / month

    180→1,240

  • Keywords in top 10

    3→28

  • GBP calls / month

    12→64

  • Avg. position (tracked set)

    32→7.4

The problem

Nearby searches were going to competitors. The Business Profile was incomplete, categories were wrong, photos were outdated, and the website did not match the listing name, address, or phone. Core terms like clinic + city and service + near me were page 3 or not ranking.

What changed

The clinic now appears in the local pack for core services. Organic clicks and GBP calls moved off referrals-only. Rankings for the money terms sat in the top 10 by month five.

Rankings

Tracked keywords

KeywordBeforeAfter
clinic near meNot ranking3
dental clinic [city]284
teeth cleaning416
emergency dentist192
family dentistPage 48

Snapshots

How the results look in the tools

  • Business Profile insights and Maps pack on real devices

    GBP insights and map-pack visibility after the listing rebuild.

  • Keyword ranking table before and after

    Tracked local keywords — before vs after over five months.

Work done

What we actually shipped

  • Full GBP cleanup: categories, services, hours, photos, Q&A, and posting cadence
  • NAP consistency across website, Maps, and citations
  • Service + location pages with unique copy, FAQs, and internal links
  • Review request system and response templates
  • Technical fixes: title tags, local schema, crawl waste, mobile speed

  1. 01

    Audit the local footprint

    Mapped every listing, duplicate, and mismatch. Compared the clinic against the three competitors owning the map pack.

  2. 02

    Fix the profile and the site together

    GBP and website had to tell the same story. Categories, services, and NAP were aligned before we pushed new pages.

  3. 03

    Build pages for booking intent

    Each core service got a page built for the query, not a generic about-us rewrite.

  4. 04

    Track the terms that book

    Weekly rank + GBP insights review. We did not chase vanity volume — only queries that lead to appointments.

More work

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